Bachelor of Commerce in Marketing Management

The Bachelor of Commerce in Marketing Management is aimed at developing graduates with competencies in Research, Communication, Business law, Use of contemporary Information Communication Technology (ICT) equipment, and Strategy implementation. Learners in this programme proceed through the curriculum in a planned sequence that culminates with the development business fundamentals and of  managing and planning a marketing plan. The qualification also introduces learners to critical thinking skills by providing them with practical marketing principles, examples, and case studies, all of which develop the candidate’s cognitive abilities and enable them to develop marketing strategies across various fields, specialties and sectors.

Skill acquired from the programme:

·  Innovation management skills

·  Entrepreneurial skills

·  Work based Learning skills

·  Research , analysis and presentation skills

·  Product and brand management

·  Advanced planning and strategic thinking

·  The ability to use your own initiative and think creatively

Modules

Semester 1