Bachelor of Commerce In Marketing Management

Code
Level
Credits

The Bachelor of Commerce in Marketing Management is aimed at developing graduates with competencies in Research, Communication and Business law.

Skills Aquired

Innovation management skills

Entrepreneurial skills

Work based Learning skills

Research , analysis and presentation skills

Product and brand management

Modules

Year 1, Semester 1

Module Code Title
MM001/COM01 English Language Skills
MM002/COM14 Principles and Concepts in Marketing
MM003/COM02 End User Computing
MM004/COM15 Principles of Human Resource Management
MM005/COM03 Business Mathematics
MM006/COM19 Accounting & Finance
MM006/COM19 Accounting & Finance
MM007/COM20 Fundamentals of Project Management

Year 1, Semester 2

Module Code Title
MM008/COM10 Business Statistics
MM009/COM06 Business Communication
MM010/COM24 Marketing Management
MM011 Financial Accounting
MM012/COM11 Basic Economics
MM013/COM16 Principles of Management

Year 2, Semester 3

Module Code Title
No Modules Available...

Year 2, Semester 4

Module Code Title
MM019/COM13 Macroeconomics
MM021/COM17 Fundamentals of Operations Management
MM020 Customer Service
MM022 Sales Management

Year 3, Semester 5

Module Code Title
MM023 Management Accounting
MM024 E-Marketing
MM025/COM33 Information Systems
MM026 Industrial Relations
MM027 Relationship Marketing
MM028 International Marketing

Year 3, Semester 6

Module Code Title
MM029/COM09 Internship - Work Related Attachment

Year 4, Semester 7

Module Code Title
MM030/ COM05 Research Methods
MM031 Marketing Communication
MM032 E-Commerce and Security
MM033 / COM08 Strategic Management
MM034/COM04 Business Ethics
MM035 Brand Management

Year 4, Semester 8

Module Code Title
MM036 Service Marketing
MM037/COM27 Entrepreneurship
MM038/COM07 Research Capstone Project
MM039 Organizational Culture and Managing Diversity
MM040/COM34 Innovation Management
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Faculty of Commerce

New Era College’s Faculty of Commerce programmes consists of three departments,the Department of Management, the Department of Education and the Department of Finance and Accounting




 Undergraduate Programmes

Career Opportunities

Marketing consultant

Regional Sales Manager 

Sales Manager 

Customer Service Manager 

Distribution Manager 

Marketing Analyst